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White can withstand use, but the other colors abuse.
Ivory is a better bet if the wrap will be used in an intense environment.
HB highly recommends the water based creams featured on the storefront home page.
They feed & protect the leather, especially the white.
303 Aerospace Protectant is available at hardware and especially marine stores.
Please "nourish" the white and the leather will provide a long service life.